Venture Art Jewellery ExhibitionGraphic Identity
Graphic identity for Venture, an art jewellery exhibition. Created a logo, key illustration inspired by topographic maps (hand-drawn to evoke old maps), and coordinated colour palette from the group's advertising photos. The image depicts uphills and downhills as a metaphor for life's journey.
Overview
A collective of jewellery artists organizing an exhibition centered on the theme of 'venture' or 'journey,' interpreted broadly as a physical journey, mental journey or journey to within oneself. Julia created a logo design, key image/hero illustration for the exhibition, and coordinated colour palette derived from the group's advertising photos to ensure all materials matched.
Process
Julia created an illustration inspired by topographic maps, then abstracted it. The lines were hand-drawn so that there would be something of the same feeling that old maps have. The image visually depicts uphills and downhills as a metaphor for life's journey. The thinking behind the concept: maps represent guidance, and guidance can come from several people one comes across during their life, it can be literature or experience. From that guidance, a person creates a scenery for the journey with objects and obstacles to navigate.
Outcome
A cohesive exhibition identity with logo, hero illustration, and coordinated color palette.
- → Exhibition logo & key visual
- → Hand-drawn topographic illustration
- → Coordinated colour palette
