Transformer FilmsBrand Identity
Complete brand identity for Transformer Films, a New York-based production company founded by investigative journalists. Included art direction, logo design, brand identity, color & typography, and website UX/UI. The identity draws from the dynamic imagery of a transformer center with orange as the main theme color.
Overview
Transformer Films is a New York-based production company founded by investigative journalists Bob Coen and Eric Nadler. The company is known for its award-winning films on international geopolitics and has been broadcasted globally by ARTE Europe, CBC, NHK Japan, Al Jazeera, National Geographic, and PBS. Its office is located in a distinctive electric transformer unit, which inspired the company name.
Process
The visual identity draws from the dynamic imagery of a transformer center. Orange serves as the main theme color, chosen to complement the energetic atmosphere. The logo incorporates hints of electricity, and this electrical motif is carried consistently across all materials.
Outcome
A complete brand identity including logo, color palette, typography, and website design for Transformer Films.
- → Art direction & logo design
- → Brand identity (color & typography)
- → Website UX/UI & visual design
