Kidz Concept Design
Created a complete brand and UI concept for Kidz, including visual identity, motion language, and interactive prototypes across webapp, smart TV, and smartphone app. Defined a set of reusable motion tokens for the design system.
Overview
This project involved creating a complete brand and UI concept for Kidz, including visual identity, motion language, and interactive prototypes across multiple platforms. Full graphic identity: logo, color specification, font specification, element definition, and motion language. Motion mockups built in After Effects demonstrating the graphic and motion language across webapp, smart TV, and smartphone app.
Process
A design system and motion style guides for UI elements with micro-animations. Motion prototypes constructed in Figma. A set of reusable motion tokens were defined — types of easings to be used, basic animation durations, effects, and triggers.
Outcome
A comprehensive concept proposal with motion design system, Figma prototypes, and brand identity guidelines.
- → Complete brand & UI concept
- → Motion design system with tokens
- → Cross-platform prototypes (web, TV, mobile)
- → Figma interactive prototypes
