EmblicaBrand Refresh & Infographics

Julia Sand worked at Emblica, a data science and AI consultancy, from 2020–2022. The company partners with R&D departments of major Finnish tech firms, building custom solutions for complex technical challenges. The work spanned brand development (visual identity redesign), infographics and data visualizations, UX/UI design, workshops, user interviews, user testing, prototyping, design documentation, and sales and marketing materials.

The goal was to differentiate from typical AI companies by avoiding 'blue-tinted science fiction tropes often seen in media.' Instead, they pursued a grounded, pragmatic look. The color palette used calming white, gray, blue, and a red accent, paired with modern typography with a unique touch. Infographics were central to sales, so she created a minimalistic and clear visual language for their use. She collaborated with the company's UX designer to redesign the site, focusing on client profile needs and meaningful user paths that showcase Emblica's expertise and services. One notable task was building interactive hero images for the website using HTML Canvas, Three.js, and Lottie.

A refreshed brand identity for Emblica with a grounded, pragmatic look. Interactive hero images on the website. Infographics for complex technical solutions. UX/UI for data-intensive web applications for various clients (details restricted by NDAs).