Baltic Jazz FestivalVisual Identity
Art director and designer for Baltic Jazz Festival in Taalintehdas for five consecutive years. Produced annual visual identities, festival newspapers, brochures, ads, posters, t-shirts, festival beer labels, and merchandise — reflecting the lighthearted, euphoric atmosphere and serene maritime landscapes.
Overview
Julia Sand served as the festival's design partner for five consecutive years. As Art Director, she produced annual visual identity and key visuals; marketing materials including festival newspapers, brochures, ads, posters; merchandise such as t-shirts, festival beer, and other products; and layout designs applied across digital and print platforms. The Baltic Jazz Festival takes place in Taalintehdas on the island of Kemiö and draws many attendees who arrive by sailboat.
Process
Annual visual identity creation, illustration of campaign key visuals, design and layouts for advertising, layout products, and merchandise, client relationship management and creative conceptualization.
Outcome
Five years of cohesive festival branding reflecting the lighthearted and euphoric atmosphere, as well as the serene maritime landscapes of the archipelago.
- → Annual visual identities (2015-2019)
- → Festival newspapers, brochures, ads, posters
- → Merchandise (t-shirts, beer labels)
- → Art direction & illustration
